Development of a new brand architecture, corporate logo, and identity for an international IT consulting firm.

The challenge

ARTÉMIA was retained by JASS and Associates, Ltd., a global IT consulting firm, to create a new brand and corporate identity for their newly formed company IDEA Solutions, Inc. IDEA Solutions is the product of a successful merger of four companies for the purpose of providing customers a complete, end-to-end service solution.

The objective of the new logo was to communicate a global, dynamic, and lasting image to the company’s key audiences, including strategic partners, customers, employees, and prospects.

The solution

Based on the findings of an initial brand audit, ARTÉMIA’s creative team designed a powerful new logo and corporate identity package that symbolizes optimism, creation, and ever-expanding horizons. This simple yet modern design uses bright, soothing colors to create a truly unique – yet appropriate – identity.

The result

The result was an original “look and feel” that will communicate the global and dynamic image so dear to IDEA Solutions, Inc. over a sustained period of time.